Pernod Ricard and Brown-Forman confirm merger rumours
27 March, 2026
Pernod Ricard and Brown-Forman have confirmed that negotiations have taken place over a potential merger between the two spirits giants.
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Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
